90 percent of users will leave a site solely due to bad design.A good user interface can increase websites’ conversion rates by up to 200 percent.Improving customer experience can raise KPIs by over 80 percent.The ROI on UX investments is 9,900 percent.There are examples everywhere of companies losing big because of bad UX. And time-to-launch turned out to not matter nearly as much as ease of use (have you ever heard of Friendster or Orkut ?). The tedious process of having users interact with designs so you could iterate before they were launched - actually, before they were coded - turned out to save time in the long run.
#Toweb sucks software#
Creating a clear understanding of who your users are and figuring out what they want and need (not just what you want to give them) turned out to be a prerequisite of software success. If you’re a crypto native reinventing enormous stuff like trust, money and digital identity, why wouldn’t you reinvent user experience and how we develop software? Why use old practices to invent something new?Ĭreating a clear understanding of who your users are and figuring out what they want and need (not just what you want to give them) turned out to be a prerequisite of software success.Īctually, even though the web was a very different beast from the software of the nineties, it turns out we could have learned quite a bit. Breaking from old standards and valuing creativity is core to Web3 DNA: everything is a candidate for revolutionary redesign. What could we possibly learn from prior software projects? And how could old-school retail or catalog possibly have anything to teach us about building the web?įrom that perspective, it makes no sense for Web3 founders to look to Web 2.0 practices for…well…anything.
The beginning of Web 2.0 was a time of new paradigms, new economies, new financial metrics and all the rest. Early Web 2.0 inventors felt this same way and for the same reasons. I totally understand the sense of wonder and empowerment that comes from knowing you are building the future - that you know things only your fellow travelers truly understand, especially if some of these things will not only spell doom for what came before, but are going to change the world. They populate an enormous echo chamber of people speaking a language that most tech people can’t even understand, to say nothing of the general public. Web3 is what’s coming with the advent of blockchain technologies.)Ĭrypto natives have been living and breathing Web3 for years. (Jargon definitions : Web 2.0 is “the web” today. Until there’s a meeting of the minds, blockchain UX is going to suck. Web3 people are generally not interested in lessons from the past, and experienced tech people don’t need Web3 (at least not yet).
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